"Advertising the Future."
Sterling Cooper Draper Pryce is dedicated to marketing your product or service to the public eye through reliable research and immeasurable creativity. Our decorated staff in every department can ensure the utmost efficiency in “selling” a business to the right audiences while maintaining a clear sense of professionalism and dignity for both advertising as well as our clients. Choosing SCDP leaves nothing to chance. In the words of Founding Partner Don Draper, “If you don’t like what’s being said, change the conversation.” The world is the conversation and we are the changers; in manipulating the need for something, its success comes naturally. Let us shape the demand for your business by attracting bees with honey, vinegar, or whatever means necessary. At Sterling Cooper Draper Pryce, “Advertising the Future” is not a motto, but rather a lifestyle.
Our foolproof campaigns always originate from three simple yet cyclically exceptional and timeless steps:
- Gather research. Specify targetable customers and most effective forms of media.
- Develop a campaign strategy. Produce advertisements through a series of creative processes suitable to its goal(s) and complimentary to its audience(s).
- Execute the campaign. Monitor results and make adjustments based on follow-up research.